What happens when Facebook’s Order Food joins the restaurant-delivery scene?

Posted October 13th, 2017

The on-demand economy continues to get more demanding: Friday morning, Facebook is announcing its getting into the food-delivery game, at least as a conduit to existing delivery options.

With the introduction of a new feature, “Order Food” that debuts today, Facebook users will be able to browse restaurant options and place orders through existing services such as Delivery.com, EatStreet and DoorDash for takeout and delivery without leaving Facebook. Customers can also order directly from a list of restaurant that at launch includes Jack in the Box, Panera Bread, Wingstop, Chipotle, Jimmy John’s and Five Guys. 

Alex Himel, Facebook’s vice president of Local, said in a statement, “People already go to Facebook to browse restaurants and decide where to eat or where to order food, so we're making that easier. We're combining options from a number of restaurants and food ordering services, so you don’t have to search through multiple places and eat what you want, in just a few taps.” 

The company says this option, which is located in the “Explore” menu as “Order Food,” is rolling out throughout the U.S. to iOS, Android and desktop Facebook users. 

In Austin alone, this option joins a wide range of restaurant-, grocery- and alcohol-delivery services such as Favor, UberEATS, Eat24, Grubhub, Instacart and Drizly, none of which are listed as partners in Facebook’s announcement. Though Facebook said it will offer a variety of chain and local restaurants, no Austin-based chains or restaurants were listed either.