Ride-hailing company Uber says it will be giving free rides 11 a.m. to 5 p.m. Monday as part of a Lululemon Athletica promotion in Austin during South by Southwest Interactive.
Users can choose the "CONNECTION" option in the Uber app and may be eligible for prizes including meditation masks, headbands, socks, towels, snacks or $250 gift cards for Uber or Lululemon Athletica, the yoga-clothing chain that insists capital letters in its name are too stressful for regular use.
Coverage area for the promotion is limited to mostly central and some of east Austin:
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