Hours after Twitter announced it would cut 9 percent of its workforce, or 350 employees, the company also announced the end of Vine.
In a Medium blog post, Vine said the mobile app would be discontinued in "the coming months." Already-created Vines will not be deleted, and nothing will change right away.
"You’ll be able to access and download your Vines," the blog post said. "We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
As we mourn the departure of this simple method of sharing six seconds of our lives, let us revisit the greats:
Vine was acquired by Twitter October 2012 before its official launch on Jan. 24, 2013 for $30 million. The app allowed users to film and edit six-second videos that play on a continuous loop. In August 2013, Vine recorded 40 million registered users, who built the Vine community and earned the app 1.5 billion daily loops after two years. As of November 2015, the app had 200 million monthly users.
Before Vine penned its goodbye letter, Twitter announced its planned employee cuts when the company released its quarterly report, which shows its revenue was better than expected and the number monthly user active users increased since the previous quarter.
In a letter to shareholders, Twitter CEO Jack Dorsey wrote about the company's increased revenue and daily active usage."While our efforts are beginning to drive growth in audience and engagement, we believe there is still significant opportunity ahead," Dorsey wrote.
Dorsey added the "restructuring" of the company will work toward greater efficiency and profitability.
While Vine will no longer be a part of Twitter's platform, the company is pushing for more live-video capabilities. In his letter, Dorsey said Periscope is showing promise and the company has signed more than a dozen live streaming video partnerships since June.
"The feedback has been overwhelmingly positive," he wrote.
News on Open Source is free and unlimited. Access to the rest of 512tech.com comes with an American-Statesman digital subscription, which also includes myStatesman.com and the ePaper edition. Subscribe at statesman.com/subscribe.