Austin entrepreneur Karen Bantuveris founded VolunteerSpot in 2009 as a way to organize volunteers for community activities. It grew to nearly 10 million users. This summer, Bantuveris decided to rename the company SignUp.com.
512tech: What factors led you to rename the business and why now?
Karen Bantuveris: "Our simple coordination solutions were originally designed for moms like myself who were looking for a better way to organize school and nonprofit activities that depended on parent volunteers. Our product was so useful that over time, parents and teachers began to expand how they used our solutions--with friends, at work, and beyond.
"As our user base grew, so did the ways in which people used our solutions, coordinating everything and anything -- parent conferences, office hours, prayer circles, and potlucks -- but a hurdle remained. The name “VolunteerSpot” fostered a perception that our business was designed to serve charitable organizations. We recognized it was time to adopt a name that more accurately reflected how people were using our solutions and enabled our company to reach new audiences such as universities and small businesses.
"On July 1st, we officially rebranded our business with a new name and new website domain: SignUp.com. We believe the name will empower organizers to generate better turnout and results from the activities they plan. We timed the rebranding to be finalized before the new school year, when busy parents and teachers count on us most.
"Launching a new name had numerous risks and challenges, but it’s a decision that has already served us and our users well."
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