This week, social media has been buzzing with speculation about the Instagram account run by Whole Foods Market. The account started posting blank pictures, put an emoji of a bee as the bio on its profile page and only began following a handful of accounts that included music artists Beyoncé, Cardi B and Jon Bon Jovi.
Had the Whole Foods account been hacked?
someone hacked the Whole Foods Instagram and I’m pretty sure it was Beyoncé pic.twitter.com/Ti9WAqpuIw— christina (@c_in_sea) June 18, 2018
Not so, the grocer said Wednesday.
Instead, Whole Foods spokespeople said the changes to the company’s Instagram account were related to a fundraiser in partnership with its Whole Kids Foundation to raise $100,000 to give 50 schools beehives for educational purposes.
As of Wednesday morning, the fundraiser had raised more than $60,000, the company said.
Whole Foods said that it would post additional content to its Instagram account to explain the company’s fundraiser, including that the previous blank pages were to show what photos of food on Instagram would look like in a world without bees, which play an important role in the ecosystem.
While the grocer did not specifically explain the reason for following the various accounts it did, the accounts followed appear to have connections to the word “bee.”
“We believe that when kids have access to educational beehives, they learn just how important pollinators are to our food, and we’re asking Whole Foods Market Instagram followers to get involved,” Nona Evans, executive director of the Whole Kids Foundation, said in a written statement. “We launched the Give Bees A Chance campaign because kids are often taught to be afraid of bees, but the role they play in our ecosystem is imperative and deserving of our respect and protection.”
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