With South by Southwest just around the corner, cellular providers are beefing up their networks to handle all the data hogs bound for downtown Austin.
AT&T said Friday it will have 20 percent more capacity during SXSW 2017 compared to last year.
The Dallas-based telecommunications giant said it will bring four COWs – or Cell On Wheels units – to town. One of those portable antennas will be a “super” COW with 10 times the capacity of a traditional single-beam antenna.
AT&T says it has also expanded the LTE capacity of its distributed antenna system at the Austin Convention Center, which hosts a number of SXSW Interactive events. The distributed antenna system consists of several small antennas throughout the building that help calls and texts get through.
There will also be free AT&T Wi-Fi at several spots in and near downtown, including along East Sixth Street, in the Warehouse District, at Stubb’s BBQ and at Auditorium Shores.
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