In January, Austin-based WP Engine raised $250 million to fuel its growth.
Now the company, which provides hosting for WordPress-built websites, is putting some of that money to work.
The company said Tuesday that it has acquired StudioPress from Colorado-based Rainmaker Digital LLC. Financial terms of the deal were not disclosed.
Founded in 2010, WP Engine helps businesses and individuals build and run WordPress websites and applications. It hosts the sites on its servers and develops specialized software tools that assist its customers in creating more advanced and more powerful websites.
The “WP” in the company’s name stands for WordPress, which is open-source software that manages the content on more than 30 percent of Internet websites, according research firm W3Techs.
The company reports annual revenue of more than $100 million and has 550 employees worldwide, including more than 400 at its downtown Austin headquarters.
WP Engine received its $250 million investment from Silver Lake Partners, a marquee private equity investment firm and one of the largest technology investors in the world. In 2013, the Silver Lake Partners teamed with Michael Dell in his $25 billion deal to take Round Rock-based Dell Inc. private.
Silver Lake’s investment in WP Engine was the largest single investment in an Austin company since vacation rental site HomeAway raised $250 million in 2011.
StudioPress, which is based in Dallas, is the developer of Genesis Framework, a program that helps the owners of WordPress websites create their pages.
WP Engine declined to disclose an employee headcount for StudioPress.
“The Genesis Framework is the world’s favorite way to build breakthrough WordPress sites,” Heather Brunner, WP Engine CEO, said in a written statement. “We welcome this incredible community who has contributed to this success and we will invest in its continued expansion.”
WP Engine was founded by Austin entrepreneur Jason Cohen, who previously said he got the idea after becoming frustrated with other WordPress hosting services, which crashed often and were slow and unreliable.
“I started calling people and after 50 customer interviews I determined there were four things that were needed: speed, scale, security and great service,” Cohen told the American-Statesman in an interview earlier this year. “If you do those things, people would come and pay $50 a month for something they were only paying $5 a month for some other hosting service.”
Cohen -- who is now WP Engine’s chief technology officer -- started the company and became the first tenant at Austin tech incubator Capital Factory. Eventually, WP Engine outgrew Capital Factory and leased its own space at Fifth and Lavaca streets downtown.
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