Austin startup SwimTopia, which sells software for swim team management, is making waves with an acquisition.
The company said Wednesday it has purchased Atlanta-based Swim-Team.US. Founded in 2008, Swim-Team.US serves more than 500 swim teams across the United States.
Financial terms were not disclosed.
Once the transition is completed, SwimTopia will serve more than 1,000 swim teams, clubs and leagues in the U.S. and abroad.
Mason Hale, founder and CEO of SwimTopia, said the acquisition positions the company as the leading provider of online team management software for U.S. summer and recreational swim teams and leagues.
Those teams make up about 75 percent of the overall competitive swim market in the United States, followed by high school teams and year-round elite clubs.
“We both focus on recreational, and by going into this together, we’re definitely the biggest provider in that segment,” Hale said. “Now we’ll be able to invest more in research and product development and enter new markets.”
SwimTopia launched in 2011 with a software system that lets teams handle tasks including registration, communications and scheduling. It also tracks time histories, selects meet and relay lineups and manages volunteer coordination for teams that often exceed 250 swimmers.
The fast-growing sports software market is estimated to be $3 billion in annual revenue globally and is projected to top $10 billion by 2024, according to market research firm Hexa Research.
As part of the deal, Swim-Team.US owner and founder Rich Waldis has joined SwimTopia as brand ambassador.
“Rich has great relationships throughout the southeast, including Atlanta, which is the biggest swimming market in the U.S. with 300 teams,” Hale said. “Rich was the first person to offer online swim team management and has a really established customer base. This allows us to have a much larger presence in that part of the country.”
SwimTopia, which is a graduate of the Capital Factory startup incubator, has raised an undisclosed amount of funding from angel investors, Hale said.
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