Austin startup Rollick Outdoor has raised $5.6 million to build out its online platform for selling boats, RVs and motorcycles.
The funding round was led by Silverton Partners with participation from Autotech Ventures, Troy Capital Partners, Capital Factory and Austin entrepreneur Brett Hurt, Rollick said.
Rollick says its marketing platform lets powersports, marine and RV retailers and manufacturers provide an individualized online and in-store buying experience for consumers.
The company said it will partner with membership groups to drive buyers into the network of retailers.
Rollick charges dealers a monthly fee.
“Today’s consumers expect a digital buying experience and motorcycle, powersports, RV and boat dealers want to provide a more personalized and open process,” said Bernie Brenner, CEO of Rollick. “These products are fun and buying them should be as enjoyable as using them.”
Brenner was formerly co-founder and chief strategy officer of TrueCar Inc., a California-based automotive pricing and information website for car buyers and dealers. TrueCar went public in 2014.
Other executives include Rollick president Amit Maheshwari, former senior vice president of Global Enterprise Solutions at Cox Automotive and Rollick chief operating officer Mike Timmons, formerly executive vice president of dealer sales operations at TrueCar.
“Bernie and his team have a tremendous amount of experience in auto retail innovation and we see that applying to these new categories,” Morgan Flager of Silverton Partners said in a written statement.
Rollick, which has 11 employees, is launching in pilot markets including Central Texas this year. The funding will be used to hire additional sales and support employees in Austin and to support a national rollout in the first quarter of 2018, the company said.
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