Austin-based social media software maker Spredfast is merging with San Francisco-based Lithium Technologies.
Financial terms of the deal were not disclosed.
Founded in 2008 as Social Agency, Spredfast merged with Austin-based Mass Relevance in 2014.
Spredfast makes software that companies and brands use to manage and analyze their social media content and build social media campaigns across multiple sites including Facebook, Twitter, YouTube and Instagram.
The company’s most recent investment was in 2016 when it received $50 million from Riverwood Capital, a Silicon Valley private investment firm. At that time Spredfast had raised a total of $116 million and had 500 employees including 300 based in Austin.
Lithium, founded in 2001, sells a software platform for digital customer engagement. It was acquired by Austin-based Vista Equity Partners in 2017.
After the merger, the company will be based in San Francisco with Austin as its largest office. It will have a combined customer base of more than 2,000 brands in 100 countries.
Pete Hess of Lithium will serve as CEO. The company said Rod Favaron, Spredfast CEO, will work with the management team during the transition but did not provide details.
“We couldn’t be more excited about joining forces with the dynamic team of Spredfast,” Hess said in a news release. “Brands focus on improving the trust they earn with their customers. Their success depends on world-class digital engagement, and the merger of Lithium and Spredfast will provide them with the best platform to earn that trust and help grow their business.”
Together the companies will provide a single platform for customers to mange and interact across all their brands and social media channels.
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