Financial terms of the deal were not released.
AddStructure’s technology uses machine learning and language processing technology to create voice-search options for e-commerce sites.
AddStructure’s products “make product search and discovery faster, easier and more enjoyable for consumers and boost their confidence to make informed purchases,” Bazaarvoice said in a news release.
AddStructure’s employees will become part of Bazaarvoice’s team and will operate out of New York and Chicago, the company said.
“As consumer behavior continues to evolve, brands and retailers must keep pace with new shopping trends and technologies to deliver engaging and consumer-friendly shopping experiences,” Bazaarvoice CEO Gene Austin said in a written statement. “AddStructure’s advanced capabilities in natural language processing and machine learning are an incredible addition to our product portfolio and we are excited to partner with the AddStructure team to bring innovative e-commerce solutions to market and deliver tremendous value to our clients.”
Founded in 2005 by tech industry veterans Brett Hurt and Brant Barton, Bazaarvoice initially focused on selling software that lets businesses add reviews to their websites.
In recent years, the company expanded its offerings to let brands and retailers analyze reviews, ratings, videos and other content posted by customers about their products.
Bazaarvoice executives this month said they completed the company’s $521 million sale to Marlin Equity Partners, a Los Angeles-based private equity firm.
Bazaarvoice has about 790 employees worldwide, with about 600 of those at its global headquarters in North Austin.
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