Austin-based E2open has acquired a Virginia-based provider of supply chain analytics software.
Financial details of the deal were not disclosed.
Founded in 2000, E2open is a provider of cloud-based software for supply chains. It targets a wide range of industries including technology, industrial manufacturing, oil and gas, life sciences and consumer goods.
Orchestro, based in McClean, Va., was founded in 1999 and its customers include Newell Brands, Del Monte and General Mills. Its software helps integrate point-of-sale data, internal data and third party data to manage shelf availability, track promotion effectiveness and handle new product introductions.
In 2014, Orchestro raised $9.8 million in a round of funding led by Novak Biddle Venture Partners.
E2open is backed by Insight Venture Partners.
In March, E2open acquired Terra Technologies, a supply chain solutions provider based in Louisville, KY. Terra's customers include Procter & Gamble, Unilever, Kimberly-Clark and Kellogg.
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