Advice Interactive Group, a local search and digital marketing agency, has acquired Austin-based Scanther Mobile, a mobile app technology company.
Financial terms of the deal were not provided.
Advice, based in Dallas, said Scanther's technology provides a quick and easy way for businesses to create and manage mobile apps.
"This acquisition will bolster our focus on the belief that mobile devices will be the dominant platform reshaping digital marketing," said Bernadette Coleman, CEO of Advice. "There is a big shift towards using intelligent devices that will help businesses engage and develop even more personalized relationships with their clients."
Scanther, which was founded in 2012 by brothers EJ and Austin Archuleta, allows local marketers with no development resources to make edits directly from any device. It lets marketers create coupons and loyalty programs and send push notifications including photos and videos.
The Archuletas will join the Advice team as part of the deal. Scanther's mobile technology will be rebranded as Advice Mobile and will be integrated into the Advice Local product suite.
Advice, founded in 2009, has 70 employees. More than 300,000 businesses use its local presence management solution to manage their data, keep local information current and share their business information across the web.
News on Open Source is free and unlimited. Access to the rest of 512tech.com comes with an American-Statesman digital subscription, which also includes myStatesman.com and the ePaper edition. Subscribe at statesman.com/subscribe.