This should end well: Target turns shopping carts into ‘Mario Karts’ ahead of new Nintendo Switch game release

Posted April 24th, 2017

It’s like the old saying goes: The racetrack to “Mario Kart” promotion is paved with good intentions. And banana peels.

In preparation for the April 28 release of “Mario Kart 8” on the Nintendo Switch, more than 600 Target locations across America are transforming their stores with Mario merchandise.

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According to a news release from Target, the transformation from shopping center to Mario-themed mayhem begins outside the store, with Mario and Luigi-themed covers placed on the red balls outside the entrance.

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By the time shoppers enter the store, they’ll run into a starting line that plays the Mario theme song, character-themed carts and an assortment of Nintendo products around the store for people to find.

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The news release doesn’t say anything about making a race track in the stores, because let’s be real— they didn’t need to make one. The game’s fans will take care of that themselves, if social media chatter is any indication:

There’s only one way this can end, and it isn’t looking good.


The Target website doesn’t have a way to check to see which stores will be participating in the promotion, but we’re on the lookout for photos and videos of Austin “Mario Kart” fans with specially-decorated carts. Send us your photos in the comments!

And always remember, look out for Bowser. And errant banana peels.

HANDOUT/APThis Monday, Aug. 11, 2015, photo, shows a Target store in Miami. Target reports quarterly financial results on Wednesday, Aug. 19. (AP Photo/Lynne Sladky)