ONE QUESTION

The One-Question Interview: Amir Elaguizy, CEO of Cratejoy

Posted May 24th, 2016

Elaguizy's first company, Market Zero, which he co-founded with Alex Morse, was sold to Zynga in 2011. Now he's a co-founder of Cratejoy, which provides the back-end support for subscription box companies. 

What lessons did you learn from the first startup you founded?

"When I started my last company I was like 21, I was a kid. I didn't even think of it as a company at the time. It was a project. The reason this company is doing so well is partially because we learned all those lessons.

We have hired A players, we invest in their careers. We invite their wives and their kids to company events. We have learned all those sort of hard lessons we didn't learn the first time around and we saw the downside of not paying attention to those sorts of things. This time around we know how to do it right.

We had a pretty strong counter-example of what bad looks like working with Zynga. It was a really, really terrible company to work for. We left and we had enough money where we never had to be in a situation like that again.

We said, you know, we want to start a company, we want to work together again, but we are definitely not going to create anything like that, because that was miserable. So Cratejoy is really the culmination of 10 years of learning."

This interview has been edited for clarity and length.

Comments