Good morning, Austin! We scrolled the internet to bring you the latest in technology news. Here’s what’s going on:
LinkedIn gets a desktop makeover
If you log into LinkedIn on your desktop today, you’ll notice some changes.
The social network for professionals is calling it the "largest LinkedIn.com redesign since the company's inception." It takes the look and feel of the LinkedIn apps for iPhone and Android and brings it back to the website.
Some enhancements that LinkedIn’s 467 million users will see include a more personalized News Feed in which algorithms and human editors collaborate to find what’s relevant.
There’s also in-line messaging similar to what’s on Facebook. That’s designed to encourage the type of instant communication that is rapidly replacing e-mail.
In addition, company, which is owned by Microsoft, says that more signals and controls have been added to show “quality content” from more than 500 influencers, millions of professionals, and publishers.
Twitter sells its developer platform to Google
Google is buying one of Twitter's assets, but not the struggling company itself.
Google has agreed to buy Fabric, which makes software for mobile apps, for an undisclosed price. All Fabric team members will be joining Google.
Twitter is selling off assets as it faces growing pressure from Wall Street to reignite growth as user and revenue growth flattens.
Fabric made its debut to much fanfare in 2014, but is being discarded as Twitter CEO Jack Dorsey narrows Twitter's focus by discontinuing some initiatives, the most high profile of which was video app Vine.
It takes a team to manage Mark Zuckerberg’s Facebook image
Bloomberg takes a look at the group effort that goes into curating Mark Zuckerberg’s personal Facebook image.
More than a dozen Facebook employees write the Facebook CEO’s posts and scour the comments for spammers and trolls, according to the story.
Facebook also has professional photographers snap Zuckerberg doing candid things like taking a run in Beijing or reading to his daughter.
The PR blitz, which includes lots of video, seems to be working: Zuckerberg’s posts typically get at least a couple hundred thousand shares.
Sale of Austin-based Perk to California company is a done deal
Austin-based Perk Inc., which makes mobile rewards software, is officially part of San Francisco-based digital media company RhythmOne.
With the deal, valued at $42.5 million, complete, Perk is a wholly owned subsidiary of RhythmOne.
Perk was founded in 2009 as Jutera Labs Inc., and launched its mobile rewards program platform in 2013. Perk operates mobile apps that let members earn Perk Points through activities including shopping, watching videos and playing social games.
The points can be redeemed for gift cards or cash, or can be loaded on a branded debit card. Perk generates revenue through advertising on the mobile apps.
RhythmOne describes itself as "a technology-enabled digital media company that connects online audiences with brands through premium content across devices."
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