SXSW

SXSW Interactive can overwhelm. Here's a guide.

The insider's guide to SXSW Interactive

Posted March 6th, 2016

South by Southwest Interactive is overwhelming, and you could argue that’s by design. 

The vast array of panels, parties, meetups, workshops, trade-show booths and award shows set for March 11-15 (plus SXSW Gaming Expo the following weekend) seem programmed to overstimulate and disorient. 

But that variety, fest organizers would tell you, is a feature, not a bug, a way to make the annual tech festival, now in its 23rd year, as big a tent as possible. 

But where do you find the good stuff? What programming is best suited to your interests if you’ve got a badge and are working up your schedule? 

You can pore through the massive SXSW schedule, focus on featured and keynote speakers, do a search for specific terms or take a look at some highlights we’ve gathered for specific tracks and topics at the fest. 


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