If you’re too busy to make a trip to the grocery store, a new company is looking to lend a hand.
Shipt said Thursday that it has partnered with H-E-B and Central Market to make deliveries in the Austin area. The app-based service, which is already available to H-E-B shoppers in San Antonio and Houston, will start here July 20.
Nationwide, Birmingham, Ala.-based Shipt serves more than two dozen cities.
In Central Texas, Shipt will go up against Instacart, which has teamed up with several Austin-area retailers, including Wheatsville Food Co-op, Total Wine & More and Tomlinson’s Pets.
“It is clear to us that Austin is ready for additional on-demand grocery delivery options, and it is time for Shipt to make that happen,” said Bill Smith, founder and CEO of Shipt. “We are thrilled to finally be in Austin, a community that embraces innovation and authenticity. We are here to serve the people of Austin and add a new level of convenience to their daily lives.”
While Shipt is similar to Instacart, there are also some notable differences, the company said. For instance, Shipt says its Central Texas coverage area is almost twice as big as Instacart’s, extending to a number of surrounding communities such as Bee Cave, Lakeway, Pflugerville and Round Rock.
Shipt customers pay $99 per year for unlimited deliveries of grocery orders totaling $35 or more. The company said it doesn’t increase prices during times of high demand – a process known as surge pricing – like some other on-demand services.
Customers using Shipt pick a one-hour delivery window that can be as soon as an hour after their order was placed.
“It has been a busy and exciting summer expanding our partnership with Shipt across our home state of Texas,” said Jeff Thomas, H-E-B’s senior vice president and general manager of operations for the Central Texas region. “Our partnership with Shipt has been extremely well-received in both San Antonio and Houston. We look forward to bringing the convenience of Shipt to Austin.”
In advance of its launch, Shipt said it’s looking to hire more than 300 shoppers to shop for – and deliver – groceries. Applications can be submitted at shipt.com.
News on Open Source is free and unlimited. Access to the rest of 512tech.com comes with an American-Statesman digital subscription, which also includes myStatesman.com and the ePaper edition. Subscribe at statesman.com/subscribe.