We are announcing the top 10 winners of our 2014 Statesman Social Media Awards every day this week, leading up to the announcement of our big winner this weekend. Keep checking Digital Savant for more profiles of our winners!
Social Media Awards Top 10: Hilah Cooking
Why they were chosen: “Hilah Cooking takes online instructional cooking videos to a whole new level. With more than 140,000 subscribers on YouTube (and more than 13 million video views), she’s uses humor, enthusiasm and a real-world approach to cooking to teach people around the world how to cook in their own kitchens. She published her own companion cookbook, too.” – Addie Broyles
Q&A with Hilah Johnson
How long have you been using social media? We got started in January 2010. I started it with my husband – and at the time we were just friends – and for the first year, he was trying to get me to do Twitter. I didn't really do it much until I started actually enjoying social media two years ago. I'm sure it was foolish not to care more when we started, but I didn't.
I think in 2011, we won a YouTube "next chef" kind of competition thing, and went through a training course like "how to do better on YouTube" and a lot of that was, you need social platforms to tell people about your videos. What's the point of making videos or making anything if no one knows about it? There's the art aspect too, but I wouldn't be doing this for a living if I wasn't also doing social media.
Favorite campaign/project: I've done a couple things where, I'll do a video recipe and if it's a particularly complicated recipe, I'll ask people to send a video of themselves making it, and I'll select my favorite and give them a prize. And people responded really well to that, and it was really, really fun to see everyone else’s version of it. Totally different video styles. Some of them have vlog channels, and some of them are ones who have obviously never made a video before, and I usually just end up sending everyone a prize because I can't pick one.
What do you think is the next frontier of social media? Is there something you’ve been wanting to try? Not anything brand new that I've heard of. I think part of it is, I'm very averse to learning new technology. I get frustrated really easily. I use Instagram, which is kind of new. I do think that Vine and other video-type apps and social platforms are going to become more popular. I don’t know if it's the right platform for me. I haven't gotten a footing in that 6-second video platform. So, maybe that? I don't know.
News on Open Source is free and unlimited. Access to the rest of 512tech.com comes with an American-Statesman digital subscription, which also includes myStatesman.com and the ePaper edition. Subscribe at statesman.com/subscribe.