Global finance company Goldman Sachs is making a $30 million bet on Austin software maker Zilliant.
Zilliant said it will use the $30 million investment to pursue global growth opportunities in a number of sectors.
The company was founded in 1999 by Austin entrepreneur Peter Zandan, who led Zilliant until 2003. Greg Peters, who as CEO led Vignette Corp. through an initial public offering, then took the helm and remains CEO.
Manufacturing, distribution, tech and industrial service companies use Zilliant's software to determine the best pricing on deals, contracts and price lists.
Zilliant’s platform analyzes an array of variables, such as competitors' prices, sales history and buying frequency, and makes pricing recommendations that can be used by sales teams.
Customers of Zilliant, which has 130 employees, include Siemens, Hubbell Lighting and United Rentals.
Zilliant's initial investors included Austin Ventures, Trellis Partners and Deutsche Bank AG's venture capital arm, ABS Ventures. In 2003, JP Morgan Partners led a $14.5 million round. In 2005, Cardinal Venture Capital led a $12 million round. And in 2010, SMH Private Equity Group, ABS Ventures, Austin Ventures and Trellis Partners led a $12 million round.
The new $30 million round of capital was provided by the Private Capital Investing Group, which is a Goldman Sachs branch focused on investing in growth and middle-market companies.
“We have selected Goldman Sachs as our new investor based on their successful track record of funding and supporting fast growing companies and are optimistic about the value they will bring,” Peters said in a written statement. "Zilliant is committed to enabling growth and profitability for our customers while strengthening their existing customer relationships."
Holger Staude, vice president of the Private Capital Investing Group, said Zilliant’s “differentiated approach to SaaS-based, artificial intelligence-enabled analytics, as well as their growth trajectory and strategic management team position them to deliver significant value to the business-to-business industry.”
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