SXSW

From other lands, looking to make their mark at SXSW Interactive

A number of countries are doing off-site events at this year's SXSW Interactive.

Posted March 10th, 2016

It's certainly not new that South by Southwest Interactive attracts businesses and leaders from other countries, with varying degrees of participation, from sitting on panels to manning a booth at a trade show or hosting parties.

And several years ago, the conference even had a dedicated international component. 

But this year, one of the emerging international trends is that more countries are hosting their own mini-Interactives off-site, with panels, entertainment and even food.  

Below are four of the bigger international events happening during SXSW Interactive. 

THE GREAT BRITAIN HOUSE

First, the most important thing: yes, there will be proper English tea. (And whiskey.)  For the first time, representatives from the United Kingdom are renting a spot off-site to draw attention to businesses and start-ups from across the pond.  They will host panel discussions, feature start-ups and host an opening and closing night party. 

Location: Wanderlust Yoga, 206 E. 4th St. 

Days/Hours: March 11-March 14; 9 a.m. to 10 p.m.

Badge required: No

Highlights: You can read the full schedule by clicking here, but one event that looks promising is the Monday afternoon tea for women in tech, hosted by UK Trade & Investment. (The tea is from Austin's The Marvelous Tea Party Co.)

JAPAN HOUSE

Yes, there will be free sushi. And karaoke. This is the second year for Japan House, which debuted last year to "a crowd of more than 800 attendees," according to a press release. This year's event, called "Extension of Humanity," will have panel sessions on future-oriented topics like robots, interactive exhibits and entertainment.

Location: Vulcan Gas Company, 418 East 6th St. 

Days/Hours: March 14-15; 10 a.m. to 9 p.m.

Badge required: Unclear

Highlights: You can read the full schedule by clicking here (sorry, English-speakers, you have to scroll past the Japenese), but one event that looks promising is Anthony Bourdain is set to speak on Japanese cuisine. 

GERMAN HAUS

The trek to Lucille, on Rainey Street, may be worth it for the beer and bratwurst. German Haus offers a slew of programming choices, from networking events to panels to startup pitches and a trade show. Some areas of emphasis will be media and virtual reality, "tech on the go," and smart cities. 

Location: Lucille, 77 Rainey Street

Days/Hours: March 12-March 14; 9:30 a.m. to 2 a.m.

Badge required: Yes

Highlights: A Tuesday panel called "Wunderbar Luncheon for Smart Citizens: What Can Be Done to Support Refugees" features Eleni Alexaki, from the U.S. Embassy in Athens, and folks who worked with refugees in Munich, which welcomed 150,000 refugees and used tools like Facebook and Twitter to communicate. 

CASA MEXICO

This is where you will find your tequila. For the first time, the Mexican government, along with Mexican business leaders, are hosting  "Casa Mexico," a four-day celebration of Mexican culture and start-ups. This is one of the most robust international showcase of the four, with fast-pitch start-up sessions, and big-name panels and live music. 

Location: The Mexican-American Cultural Center, 600 River St.

Days/Hours: March 11-14; Hours vary

Badge required: No

Highlights: One popular event will be a talk on Saturday called "US-Mexico Relations: Challenges Ahead," with Carlos Pérez-Verdía, the Undersecretary for the North Ministry of Foreign Affairs.


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