Dating app Bumble is already one of Austin’s brightest break-out stars. Now founder Whitney Wolfe Herd is taking center stage.
Herd, 28, will be featured on the cover of Forbes’ 30 under 30 issue in mid-December, the magazine tweeted.
The cover story, which dubs Herd “the $1 billion Queen Bee of Dating Apps” reports that Match, which owns Tinder and OKCupid, made a $450 million buyout offer for Bumble earlier this year. Herd turned it down.
According to Forbes sources, Match approached the company again this fall to discuss a valuation well over $1 billion. Herd owns 20 percent of the company, which is expected to surpass $100 million in sales this year, the story says.
Herd previously co-founded Tinder, and left the company after filling a sexual harassment lawsuit that was later settled.
The Bumble app, which has 22 million users, functions similarly to Tinder in that users swipe left or right to indicate their preferences. But the difference with Bumble is only women are allowed to start a conversation with someone on the app.
That mantra is emblazoned on a wall of the company’s new Austin headquarters: MAKE THE FIRST MOVE.
The majority of Bumble’s employees are women, which is clear when entering the Wonderland-like space just a few blocks west of Central Market on North Lamar Boulevard.
The office features plush pink chairs along with strategically placed “Feminist Fight Club,” book on the coffee table, a bubble gum-pink toilet and “glam room” for women that doubles as a nursing room.
Bumble is one of Austin’s biggest consumer app success stories and is now expanding its services beyond dating. The company also has a “Bumble BFF” version of its app that is for women or men just wanting to make friends and recently launched a version of its app for business networking.
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