So, did an Amazon Super Bowl ad just give us a hint that Austin is going to land the company's $5 billion second headquarters project?
The Internet is buzzing after the e-commerce giant specifically mentioned Austin in its commercial for Amazon’s Alexa product. For the unfamiliar, Alexa is a voice-activated, artificial intelligence-based personal assistant. Or as Amazon describes it: “a cloud-based voice service available on tens of millions of devices from Amazon and third-party device manufacturers.”
Anyway, the concept for the Super Bowl commercial was that Alexa has lost her voice and is replaced by various celebrities, to comic effect.
But it’s the beginning of the ad that has raised some eyebrows. It starts with Alexa being asked “What’s the weather?” And Alexa responds: “In Austin, it’s 60 degrees with a chance ...” and then Alexa malfunctions and her voice trails off.
Austin, of course, is one of 20 cities to make the list of finalists for Amazon’s “HQ2” second headquarters project, which over time promises a $5 billion investment and 50,000 employees with average annual salaries of $100,000.
The question is: Was the Alexa commercial a subtle wink-and-a-nod hint that Austin is the favorite to land HQ2? Or even that Amazon has already secretly chosen Austin, and just hasn’t announced it yet? Or was the Austin mention simply a random choice?
We’ll reach out to Amazon and see if they have anything to say. But you can let us know what you think by chiming in on our comments section below.
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