In what may have earned a strongly breathed “Huh,” from leaders at Whole Foods/Amazon on Thursday, Menlo Park, California-based startup Deliv has expanded its business to 33 markets, adding Austin as well as Phoenix, Orlando, San Antonio and other cities.
Not unlike Austin-based Favor Delivery, Deliv’s pitch is easy same-day delivery. It offers three-hour and same-day delivery of retail and grocery items and it has partners that include Best Buy, PetSmart, Macy’s and Fry’s Electronics.
On its website Thursday, Deliv quoted a range from around $11 to $15 for zip codes in central Austin.
In a shot across the bow for the increasingly fierce delivery wars, Deliv specifically mentioned Amazon in its Thursday press release: “Deliv enables omnichannel retailers to compete with Amazon’s same day delivery programs by leveraging their brick and mortar locations into fulfillment centers to power same day delivery. Upping the ante on superior customer experience, Deliv gives retailers’ customers the option of selecting their preferred one, two, or three-hour delivery windows directly from the retailer’s website or mobile app,” the company said in its press release.
Deliv previously operated in 19 markets. With its expansion to 33 markets (or “1,400 cities,” as Deliv calls it), the company now operates in 23 states. In May, the company added “Deliv Fresh” for grocery and meal service in May and Deliv is also doing alcohol delivery, which it added in June. It has funding from United Parcel Service, Inc.
In addition to Deliv, Favor and Amazon’s Prime Now service, same-day delivery has heated up in Austin with grocery delivery companies such as Instacart and restaurant delivery from UberEats and others. The future of delivery is likely to include drone services Amazon has been testing out.
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