The newly launched Austin and Dallas-based startup that just gave Wingstop more messaging capabilities has new clients on its roster including Whole Foods and Pizza Hut.
Conversable, Inc., on Tuesday is unveiling at the Venturebeat Mobile Beat Conference a Facebook Messenger recipe chatbot for Whole Foods as well as an messaging-based ordering service for Pizza Hut that will roll out on its social media accounts in August.
The startup is building applications that work on messaging services such as Facebook's Messenger, Twitter, WhatsApp, Slack and other apps where people have conversations. Conversable is betting that messaging services will be a primary stream for people buying goods, seeking customer support or being more engaged with brands.
The Whole Foods chatbot features thousands of recipes that can be searched via Messenger by keyword, categories such as "Tex Mex" and "Vegan" or even by emojis. The service was scheduled to go live on Facebook Tuesday afternoon and a demo was to be live-streamed online.
So-called chatbots have been hailed as late as being a big step in computer-human interfaces, with some predicting that it will be a primary way we communicate with data systems in everyday life.
Ben Lamm, chief executive and co-founder of Conversable, said of Whole Foods Market, "Their teams recognize the growing popularity of messaging platforms with millennials and other demographic segments and continue to push digital boundaries while being committed to constantly evolving and expanding the core experience for their customers."
Separately, the company also inked a partnership with Virginia-based consulting and engineering firm Booz Allen Hamilton to combine some of its services for Booz Allen's commercial and federal clients. The firm has 22,600 employees globally.