In a deal that will expand its reach, Fanatic Software, the maker of popular personal productivity apps, has been acquired by a Utah-based software company.
Financial terms of the deal were not disclosed.
Fanatic, based in Cedar Park, makes the Pocket Informant mobile productivity apps for Apple and Android. The apps have been downloaded 4 million times in its 17-year history.
The company will become part of Complete XRM, based in Salt Lake City.
Complete XRM, founded in 2003, sells PlanPlus Mobile, a personal productivity system that is also a customer relationship management software tool.
The deal gives Fanatic additional marketing and development resources to expand its reach, while strengthening Complete XRM’s line, said Keith Norris, CEO of Complete XRM.
“Pocket Informant is one of the best and most loved personal productivity tools on the market,” Norris said. “We are excited to bring these two businesses with common purpose under one roof so that customers of both can benefit from the complementary capabilities that will be coming to each of their product brands.”
Fanatic’s team will remain intact and continue to operate, develop and support the Pocket Informant line from Cedar Park.
“We had been looking to expand our vision for flagship product Informant by offering more support for Android, Windows and web platforms,” said Alex Kac, CEO of Fanatic Software. “By joining with Complete XRM we can now offer more collaborative, sync, and business features to Informant as well.”
Fanatic’s Informant provides a full-featured calendar and task app in one. Paid versions start at $2.99 a month.
Compete XRM can be used by individuals or teams, and includes a software tool that lets users manage customers, sales opportunities and marketing campaigns, as well as tasks and goal setting, all in one place. Paid versions start at $12 a month.
Both companies recently got shout-outs in a Forbes column titled “Try these apps to make your business more successful in 2017.”
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