Online festival hub Everfest has raised $3.6 million to expand its team and invest in product development and marketing.
Launched in 2014, Everfest runs an online community that connects festival goers. Its platform is aimed at festival organizers, attendees, vendors, artists and sponsors.
Premium-level subscribers get discounts and access to experiences like back-stage visits at its 100-plus partner festivals. The company additionally lists 15,000 festivals worldwide on its website.
Everfest was founded by uShip executives Jay Manickam and Brad Dixon, and Paul Cross, founder and former CEO of Ticketbud.
The lead investors in the deal were Live Nation Entertainment and ATX Seed Ventures, with participation from several others including hospitality industry executive Chip Conley and Benchmark Capital partner Bob Kagle. The company has raised a total of $6 million since inception.
“We’ll be rapidly expanding our portfolio of partner festivals globally over the next several quarters,” Cross said. “We’re on a mission to give our community of festival fans unparalleled access to the memory-making experiences they crave around the world.”
The company said its 16-person Austin staff will move from its current headquarters on Lake Austin Boulevard to new offices on South Lamar near Oltorf, in the space formerly occupied by Mockingbird Domestics.
For Live Nation, the deal is a strategic investment in the digital leader of the festival industry, officials said. As part of the deal, C3 Presents co-founder Charlie Walker will join Everfest’s board.
It plans to add employees across the organization to build out the Everfest Premium program.
Last September, Everfest acquired Fest300, a San Francisco-based digital magazine that focuses on festivals. At the time, Everfest said the deal would add an editorial voice to its worldwide community of festivals and 2.5 million monthly festival fans.
“We love what Everfest is doing to give festivals a true online home,” said Chris Shonk of ATX Seed Ventures. “This is a massive, growing industry, and Everfest is providing a technology layer that to date has been lacking. We see enormous potential to build efficiencies in connecting the entire festival network.”
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