A year ago, software executive Dave Sikora took the helm of Austin-based Stratfor with the goal of expanding the global intelligence company’s digital content offerings.
On Tuesday, the company is unveiling the results: A new platform called Worldview, which offers access to in-depth geopolitical intelligence, analysis and forecasting.
“This is a significant step in a wide ranging product and strategic transformation of the business,” said Sikora, who became CEO of the company last May.
Stratfor, founded in 1996, has tens of thousands of individual subscribers and hundreds of larger clients. Clients include Fortune 500 companies in industries ranging from finance to natural resources; international government agencies and high net-worth individuals.
The company offers online newsletter subscriptions and other services that are separate from Worldview. It also provides a free newsletter, although non-subscribers can only read a limited number of pieces each month.
Stratfor also sells custom consultation services in addition to online subscriptions at both individual and enterprise levels.
One of Worldview’s key sections is Forecasts, a service that provides quarterly, yearly and decade-out forecasts of global trends and events. Users can also drill down into analysis about specific geographic regions, and interact in online forums with other members, as well as Stratfor analysts, editors and contributors.
An annual subscription to Worldview costs $349 a year, with side licenses for companies with large numbers of users.
Sikora says current world events, which are dominated by regional conflicts around the world, make Stratfor’s services more relevant than ever.
“Never before have the unbiased, sober insights offered by Stratfor’s analysts been more important,” he said. “The launch of Worldview marks a yearlong effort and a major investment to leverage emerging digital technologies, advanced marketing automation and a clear corporate vision for Stratfor’s role helping professionals and organizations succeed.”
The design and launch of Worldview was made possible by a $12 million investment that the company received in 2015 from Dallas-based Teakwood Capital.
Six months after raising the funding, Sikora was named CEO, succeeding Shea Morenz, who was CEO for four years. Prior to Stratfor, Sikora founded and served as CEO of Digby, an Austin-based startup that was among the first to build mobile storefronts for major retailers and brands. Prior to that, he held CEO positions at Austin software companies incluidng Ventix, Question Technologies and Pervasive Software.
Stratfor has about 100 employees, including about 75 based in Austin. It also has contractors and other workers around the world.