Austin-based FloSports is racing ahead with expansion plans.
The company, which provides digital coverage of sports that don’t typically get network coverage, is launching FloBikes.com, a site dedicated to in-depth coverage of competitive cycling.
FloSports has hired Ian Dille, a former professional cyclist and national cycling journalist, as senior editor of the site.
FloBikes brings the total number of sports covered by FloSports to 25. New sites launched in recent months include rugby and motocross.
The company’s growth has been fueled in part by a $21 million investment it received last year from investors including DCM Ventures and Bertelsmann Digital Media Investments.
Now plans are underway for a new 60,000-square-foot headquarters in East Austin. The new space on East Fifth Street adjacent to Plaza Saltillo will more than double the company’s current square footage on East Cesar Chavez Street.
The new offices will accommodate the company’s 250-person workforce, as well as its plans to add up to 150 additional workers over the next 18 months.
“We have accelerated our growth, and because of that we’ve locked in plans for our new headquarters,” said co-founder and CEO Martin Floreani.
The new space won’t be ready until September 2018, so the company will temporarily consolidate its team, which is currently spread across three offices, into space on Springdale Road.
FloSports is hiring across the board, Floreani said, including finance, engineering and marketing.
Brothers Martin and Mark Floreani got the idea for FloSports 11 year ago when they saw a business opportunity in covering niche sports that have die-hard fans.
Martin Floreani, who wrestled for California Polytechnic State University, and Mark Floreani, a former University of Texas track athlete, raised $10,000 from friends and family and began a three-month road trip. They shot video of anything they could find related to wrestling, including interviews with athletes and coaches and footage of practices and tournaments. Then they posted the content on a website.
Fans love it, and the company was born. Today, it covers a wide range of sports including track, volleyball, hockey and gymnastics.
FloSports’ sites feature free content including breaking news, interviews with athletes and coaches and rankings. The company offers a subscription service for $20 to $30 a month or $150 a year for live streaming of games and competitions, as well as archived footage, documentaries and training videos.
Coverage includes all levels of the sports, from youth to high school to college to professional.
FloSports also generates revenue through partnerships with event organizers and sports associations. The company has signed more than 300 rights deals this year, Floreani said.
The privately held company doesn’t disclose financial information, but Floreani said FloSports expects 100 percent year-over-year revenue growth in the third quarter.
News on Open Source is free and unlimited. Access to the rest of 512tech.com comes with an American-Statesman digital subscription, which also includes myStatesman.com and the ePaper edition. Subscribe at statesman.com/subscribe.