Under the deal, Austin-based Edgecase will become GroupBy’s U.S. headquarters. The company’s corporate headquarters will remain in Toronto.
Financial terms of the deal were not disclosed.
Founded in 2012, Edgecase has developed a platform that lets websites customize the product content they provide to shoppers to make it easier to find what they want.
Edgecase’s software works by allowing consumers to use their own words to describe their preferences and style, rather than having to choose from standardized categories such as color and size. The software understands and reacts to what consumers say they care about most and presents products based on their preferences.
Customers include Crate & Barrel, Pier 1 Imports, Jos A. Bank and Lancome. The 15-person company raised $7.5 million in 2015 to expand sales, services and engineering. It has raised a total of $15.5 million from investors including Austin Ventures.
Groupby, founded in 2013, is an e-commerce search and merchandising provider. Its customers include
The Container Store, Omaha Steaks and Cabela’s. It has 54 employees.
“At Edgecase, we are proud to have unlocked the power of dozens of retailers’ product data and vastly improved their ability to meet the desires of their consumers online,” said Susanne Bowen, Edgecase CEO. “Now with GroupBy, the power of our two companies brings exponential benefit to current and future clients.”
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