Digital advertising agency OwnLocal is growing by making another acquisition.
The Austin company said it is buying a Florida-based digital service provider to the newspaper industry for an undisclosed price.
Print2Web, founded in 2001 in St. Petersburg, Fla., was among the first companies to digitize print ads for newspapers. The company works with more than 450 newspapers and tens of thousands of local businesses, according to founder and president Al Corey.
“We look forward to leveraging OwnLocal’s global network and vast resources to help more local media organizations empower businesses in their communities,” Corey said in a written statement.
With the acquisition, Corey is retiring. Print2Web’s 30 employees will join OwnLocal’s 70-person team.
OwnLocal founder and CEO Lloyd Armbrust said the acquisition fits into his company’s strategy to use technology to automatically turn traditional print, audio and video advertisements into online marketing campaigns.
Founded in 2010, OwnLocal works with more than 3,000 media companies worldwide, including Gannett, Tronc -- which was formerly Tribune Media -- and Gatehouse Media. It carries out digital campaigns for more than 100,000 local businesses every month.
“Newspapers have a difficult time offering effective and affordable digital solutions to their advertisers,” Armbrust said. “Print2Web’s long-standing relationships and deep industry knowledge will allow us to deliver our solutions at an accelerated rate.”
OwnLocal has acquired four companies since its launch, including Whoosh Traffic, Sidengo and Smart Media Kit.
Financial backers including Y-Combinator, the Knight Foundation Baseline Ventures and Lerer Hippeau Ventures have invested $4 million in OwnLocal.