Inside a dark East Austin warehouse on Tuesday afternoon, several dozen gamers gathered around a small stage, eager for a first glimpse of Advanced Micro Devices' new computer processor.
Called "Ryzen," the processor line is four years in the making at AMD and uses the "Zen" architecture that AMD spent four years developing.
It will be available for purchase in the first quarter of next year and is aimed at the PC gaming market.
Tuesday's invite-only event was an opportunity for AMD to build interest and excitement about Ryzen.
The live-streamed event, which included free food and drinks, featured gaming and virtual reality demonstrations using the new Ryzen computer processor.
AMD CEO Lisa Su told the room that Ryzen is evidence of AMD's "commitment to pushing the envelope."
The chipmaker says that Ryzen is more powerful and faster than its last iteration of computer processors and the company used its demonstrations to illustrate how the new Ryzen chip matches or exceeds Intel's chips when it comes to speed, latency and power.
AMD is rolling out its Zen line of products starting first with the Ryzen computer processing chip, with graphics processors and other Zen-based chips coming later in the year. Zen-based computer processors will also be available in notebook processors in the first half of next year.
AMD is technically headquartered in California, but Austin is where most of its top executives live. The company employs roughly 1,500 people in the Central Texas area.
Check out more photos of Tuesday's event below:
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