So far, the most visible sign of Amazon’s ownership of Austin-based Whole Foods Market has been orange Amazon price labels inside the grocer promoting lower prices.
Soon, though, shoppers will be seeing some of Amazon’s most popular items in Whole Foods stores.
Amazon and Whole Foods said Thursday that the grocer will begin to sell Amazon products such as Echo home devices, Fire TV boxes, Kindle e-readers and Fire tablets in Whole Foods stores.
The online retailer said the offering is “just in time for holiday shopping and entertainment,” but the news also signals the kind of changes customers have expected since Amazon acquired Whole Foods in August.
When the two companies announced their $13.7 billion deal in June, market analysts predicted that Amazon would integrate its products into the grocer and vice versa.
More changes are expected. About two weeks ago, Amazon chief financial officer Brian Olsavsky said that customers could expect more mixing between Whole Foods and Amazon’s Prime system, as well as its AmazonFresh online grocery store. Olsavsky also hinted that Amazon was exploring different store models for Whole Foods.
Besides its purchase of Whole Foods, Amazon has also expanded its brick and mortar presence with book stores. The company has 13 book stores open now, with two more on the way (including one in North Austin), according to its website.
Additionally, Amazon said Thursday that it will open pop-up stores at Whole Foods locations in Chicago and Rochester Hills on Nov. 13, in Davie, Florida and Pasadena on Nov. 14 and Denver on Nov. 15. In September, Amazon launched a pop-up truck in Austin.
News on Open Source is free and unlimited. Access to the rest of 512tech.com comes with an American-Statesman digital subscription, which also includes myStatesman.com and the ePaper edition. Subscribe at statesman.com/subscribe.