About two and a half months after Amazon shook up the grocery industry by announcing lower prices on some items at its newly acquired Whole Foods Market, the online retailer said Wednesday that it is cutting prices on more items at Whole Foods stores.
Prices will be lowered for customer favorites such as “Value Pack Boneless Skinless Chicken Breasts,” “Responsibly Farmed Raw Peeled Shrimp” and a variety of organic products, as well as holiday food such as “365 Everyday Value Canned Pumpkin” and some turkeys, Amazon said.
The price cuts are part of Amazon’s campaign to change Whole Foods’ high-cost image, even as it finds more ways to mesh the two entities together.
"These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we're just getting started," John Mackey, co-founder and CEO of Austin-based Whole Foods, said in a written statement. “We'll continue to work closely together to ensure we're consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market's high-quality, natural and organic food."
Amazon said the price cuts and other moves “are another step forward in the integration between the companies.”
“Whole Foods Market and Amazon will together continue innovating to provide customers with a great shopping experience, in-store offerings and lower prices,” the company said in a written statement.
Amazon said its Prime customers would receive an additional discount on certain turkeys, saying “this offer is a sneak preview of the special savings and in-store benefits Prime members can expect when Prime becomes the official rewards program of Whole Foods Market.”
When Amazon and Whole Foods closed their deal on Aug. 28, prices were immediately slashed on some of its most popular items such as organic Hass avocados and Coho Salmon.
However, overall prices only went down about 1 percent, research firm Gordon Haskett reported last month.
The latest price cuts could affect overall numbers, though industry analysts say grocers are known to raise prices on some items when they lower them on others in order to make up the difference. After prices on some items were first lowered at Whole Foods, for example, the grocer also raised prices for frozen food by 7 percent between Aug. 28 and Sept. 26, and prices for snacks rose by 5.3 percent, Gordon Haskett reported.
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