SXSW

Solving a SXSW marketing mystery: Just what is Ten-X?

By now you've probably noticed the billboards.  There are several along Texas 71, strategically placed near the airport, and at least two on Lamar Boulevard. They all say the same thing: "Ten-X" in large white letters and then the words "online real...

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Open Source

Oscar-winner Geena Davis bows out of SXSW

Oscar-winning actress Geena Davis has cancelled on South by Southwest 2016 for a convergence panel with PBS CEO and president Paula Kerger that was to take place Monday. The festival said on Wednesday that a scheduling conflict will prevent the "Commander...

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Open Source

Transformers bringing intergalactic war to SXSW

In what promises to be one of the least-subtle events at South by Southwest Interactive, Hasbro will bring a Transformers-themed event to Mashable House at this year's festival. The event, which will include a full-sized Bumblebee Transformer, will...

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Q&A: Casey Slater on SXSW's Online Harassment Summit

Back in October, South by Southwest Interactive faced one of the worst PR challenges of its 23-year history: the cancellation of two panel, one related to online harassment and the other about gaming communities created a huge blowback and was met...

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Open Source

AT&T plans network boost to handle data demand during SXSW

South by Southwest can be one of the most frustrating times of year for folks dependent on their cellphones. These days, that’s pretty much all of us, right?  With so many people in such a small area, cellular networks get overwhelmed during SXSW...

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Open Source

Phone-charging St. Bernards will return to SXSW

As we all know, South by Southwest Interactive is the intersection of the "technology vs. furry animals" Venn diagram. This year, man's fest friends will return to aid you in your hour of need. Mashable reports that smartphone accessory maker Mophie...

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10 things worth loving that still happen at SXSW Interactive

It’s pretty easy to throw darts at South by Southwest Interactive. At 23, the long-running festival is mainstream and big — 33,825 attended in 2015 — and recent major sponsors have included companies such as McDonald’s, Esurance and Subway.  It’s...

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SXSW Interactive opens up ticket drawing for Obama keynote

South by Southwest Interactive has disclosed where and what time President Barack Obama will speak Friday for a keynote presentation and is conducting a ticket drawing for Interactive, Gold and Platinum badgeholders. Winners of the drawing will be...

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SXSW Recommends adds suggestions by algorithm to fest app and site

These iBeacons devices, which communicate location information via Bluetooth, are being deployed to 600 locations during SXSW. They’ll be used with SXSW Recommends, a new feature in the festival app that suggestions events attendees can check out...

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SXSW Interactive can overwhelm. Here's a guide.

South by Southwest Interactive is overwhelming, and you could argue that’s by design.  The vast array of panels, parties, meetups, workshops, trade-show booths and award shows set for March 11-15 (plus SXSW Gaming Expo the following weekend) seem...

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