In an effort to minimize the amount of "clickbait" that appears in Facebook users feeds, the company said it has changed the social media site's algorithm.
The change, which went in effect on Thursday, classifies certain headlines and link titles as "clickbait." According to Facebook's news release, clickbait is considered to be a story headline that intentionally leaves out crucial information or misleads people and forces them to click and find out the answer.
If you're still not sure what clickbait means, an example would be "When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!”
This isn't the first time Facebook has made a move to battle clickbait — in 2014, Facebook attempted to rid feeds of "spammy" content. Facebook said the changes in the algorithm follow its "News Feed values" which include having authentic communication on its platform.
"Our goal with News Feed is to show people the stories most relevant to them — ranking stories so that what’s most important to each person shows up highest in their News Feeds."
So long clickbait, hope you never prey on another internet-using soul again.
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